Rusagro is one of Russia’s largest agricultural holding companies. It specialises in the production of sugar, pork, oil, fats, and agricultural crops. Its operations span Russia and 49 other countries.
Rusagro’s 2024 uses colour and motion effectively as navigational tools. The report is designed as a website and the main page is divided into black and white sections. Each section fills the screen as the reader swipes downwards. Within each section, colour changes between subsections as the reader swipes: simple and effective, as the reader is presented with a contained block of information at eat swipe.
Within each subsection, animated numbers rapidly count upwards to present figures. Aside from this, the subsection pages are simple, and toned in a single colour. While a great deal of information is provided in the subsection pages, text blocks are kept short and contained within boxes. It rarely feels like a long document, although it is.
Photography, when in use is often of agricultural products or machinery and colour is again controlled here, to simplify the visual elements on screen. This is a report that does a lot with a little.
