Feige is a contract logistics company that offers supply chain services for a variety of industries. Their corporate brochure is unusual for two reasons.
First, the content – the first part of the brochure follows a global value chain from Germany to Shanghai from the perspective of a single client. Rasch, a German wallpaper manufacturer is the focus here and we see its goods moved by road and sea, from manufacturing plant to retail store.
It also hints at the length and stability of the relationship between the two and that is excellent marketing on Fiege’s part. This section of the brochure is printed on thick, textured, uncoated stock. (The brochure uses three types of paper to distinguish various sections: uncoated stock, a translucent sheet and matte stock)
The second reason this brochure is unusual is the orientation of the design. A horizontal page bound at the top is relatively rare in corporate brochure design and Feige takes this a step further by using a cased-in wire-o binding. Instead of a single spiral binding, the brochure uses two short spirals, suggesting perhaps the movement of goods from place to place.
Despite what must be a fast-paced business, the design of the brochure is calming – plenty of negative space on text pages, very little text on the ‘top’ pages and the liberal use of a warm sandy tone that enhances the ease of reading.
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